Over the last 35 years, Brother Charlie Eitel has served in various capacities as CEO, President, COO, and Chairman of seven companies (4 public/3 private) ranging in size from $80MM to $1.2B. Brother Eitel served as Chairman and Chief Executive Officer of The Simmons Bedding Company from January 2000 through 2008, one of the world’s largest suppliers of mattresses. Charlie is on the board of directors of American Fidelity Assurance as supplemental health insurance provide based in OKC. From Nov 2009 until Mar 2014, Charlie and Jeff Armstrong operated a consulting practice known as Eitel & Armstrong providing hands-on operating and financial guidance to middle market firms. During that period, Charlie served as interim CEO of three companies. Charlie served as CEO and Chairman of WS Packaging Group, one of the largest printing and label converting operators in North America from April 2015 to February 2018. WS operates 17 manufacturing plants and produces high quality packaging products doing business worldwide. In Feb of 2018 the company was sold to Platinum Equity for $370M.
Charlie currently serves on the Board of Directors of Duke Realty Corporation (NYSE: DRE) and was a former board member of Mattress Firm Holding Corp. Charlie is active in many civic and professional organizations, including World Presidents’ Organization and “Points of Light Foundation” where he worked with President George H.W. Bush to promote the spirit of volunteerism. He is former Chairman of International Sleep Products Association. He was honored by the City of Hope with the Spirit of Life Award in 2004.
In 2008, Charlie was named the Ernst&Young Entrepreneur of the Year Award for Alabama, Georgia, and Tennessee in the Consumer Products Category. In 2014, Charlie was selected as one of the Top 100 Graduates of the Oklahoma State College of Business. In 2008, Brother Charlie Eitel became the 46th person since 1869 to be inducted into the Sigma Nu Hall of Fame. He was inducted along with Super Bowl Champion and MVP Eli Manning, as well as, World Series Winning MLB Manager George ‘Dallas’ Green. Brother Eitel served as Regent of the Sigma Nu national fraternity, which is the highest office a Sigma Nu can hold nationally, from 2012-2014.